Jamaica’s Ministry of Tourism, through the Tourism Enhancement Fund (TEF) is exploring ways to expand the reach of the Jamaica Blue Mountain Coffee Festival.
Jamaica’s Minister of Tourism Edmund Bartlett, said there have been talks about expanding to different locations.
“We’ve been talking about expanding to different locations across Jamaica… and we think it is at the point where a heavier private-sector intrusion is necessary to give it more legs, more body and to take it beyond the Newcastle location,” said Bartlett.
He said Mandeville, Montego Bay, Port Antonio and other places across Jamaica are being looked at as possible locations.
He noted that Jamaica’s Ministry of Tourism, through the TEF, has been “pretty integral” to building out the strength and capacity of the festival for it to expand and grow.
Bartlett further noted that although the Ministry of Tourism does not play a direct role in the management of Jamaica’s coffee industry, it provides marketing opportunities through festivals, such as the Jamaica Blue Mountain Coffee Festival.
