After almost a year of intermittent travel restrictions, Airbnb, the Caribbean Tourism Organisation (CTO), and Grenada are collaborating to amplify the country’s recovery from the impacts of Covid-19 by promoting responsible travel to the destination across Airbnb’s vast global community.
As part of this alliance, Airbnb and the CTO are launching a campaign leveraging Airbnb’s robust media platforms to market Grenada and other CTO member countries to millions of engaged Airbnb users.
The campaign rollout includes a series of email newsletters, a landing page, and ads on social media showcasing Airbnb listings in Grenada, as well as the existing protocols for safe travel during this time. The promotional landing page for this partnership will be unique to others worldwide. It will integrate multiple CTO member countries; promote homes in each destination, and links to each country’s website.
