The University of the West Indies (UWI) has won a gold award for its branding and marketing.
The annual AVA Digital Awards honours excellence in digital creativity, branding and strategy globally. It was established 15 years ago and is administered by the Association of Marketing and Communication Professionals (AMCP).
The UWI joins other 2022 winners, including global brand heavyweights Virgin, Dell, DHL, AT&T, BET Network, and Al Jazeera Media Network.
Among the initiatives undertaken by the university during the year was a redesign of its website, which was part of a system-wide initiative to align the university’s digital communication assets with that of a modern global academy.
“Positioning the university’s reputation and brand strategy in the international digital space is a significant achievement that speaks to its effectiveness,” said Vice-Chancellor, Professor Sir Hilary Beckles, in reaction to the announcement.
