The OECS Tourism Competitiveness Project was officially launched at the National Insurance Services (NIS) Conference Room yesterday.
The ceremony was hosted by the Ministry of Tourism, Sports and Culture in collaboration with the Ministry of Economic Planning and Sustainable Development.
The purpose of the project is to enhance the tourism sector and increase tourism revenues of three participating countries which include: St. Vincent and the Grenadines, St. Lucia and Grenada.
The project is being financed by the World Bank Group of a credit of $13.4 million within a five-year implementing period.
Giving a brief overview of the project, Project Co-ordinator, Mrs. Shirla Francis noted that the main focus of the project is to facilitate the movement of tourists within the participating countries using ferries.
She said it offers a more diverse range of quality tourism products by supporting anchor investments to attract more spending from tourist visiting the participating countries and to develop capacity for tourisms marketing, development and promotion and to attract a greater number of high spending tourist.
Meanwhile, Minister of Economic Planning and Sustainable Development, Camillio Gonsalves welcomed the launch of this project, which he said will benefit the individual participating countries and the region as whole.