The St Vincent and the Grenadines Football Federation (SVGFF) has launched public relations training for affiliate clubs in the premier and first divisions.
The training which began last Wednesday, and continued on Thursday, targeted the ten premier division clubs.
Conducting the training were two members of the marketing and public relations arm of the SVGFF – Operations and Marketing Officer Crystel Huggins and Public Relations specialist, Val Matthias.
The sessions are aimed at enhancing the club structures through various marketing strategies that have the intent of attracting potential sponsors while growing their existing fan-base.
Among the topics looked at are the sports marketing industry, highlighting of the importance of a social media presence, while noting management tips and guidelines.