Apple has issued an apology for allowing outsiders to listen to snippets of people’s recorded conversations with its digital assistant Siri, a practice that undermined its attempts to position itself as a trusted steward of privacy.

As part of the apology posted yesterday, Apple reiterated an earlier pledge to stop keeping audio – recorded through Siri – unless consumers give their permission.

When permission is granted, Apple said only its own employees will be allowed to review audio to help improve the service.

Previously, the company hired contractors to listen to some recordings.

In recent months, Facebook, Google, Amazon, Microsoft and Apple have all acknowledged that people have been reviewing users interactions with artificial intelligence assistants – in order to improve the services.

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